Wednesday, January 05, 2011

Suspending Belief: Advertising

Some of the most clever, and interesting advertising has been done for GEICO.  First was their Caveman Campaign.  And, their Gecko Campaign. More recently, their "Turn of Phrase" campaign. .  Will I change my insurance company?  Probably not. But they have my attention.

Thinking back, the "Taster's Choice" soap opera commercials were on a par with the GEICO commercials.

Another set of pro-active, pro-social commercials are the Liberty commercials:  I really like the "pay it forward" aspect of these commercials.

The other commercials that were that greater than that were the Coca Cola commercials: "I'd Like to Teach the World to Sing."

Labels: ,


Post a Comment

<< Home