Wednesday, January 05, 2011

Suspending Belief: Advertising

Some of the most clever, and interesting advertising has been done for GEICO.  First was their Caveman Campaign.  And, their Gecko Campaign. More recently, their "Turn of Phrase" campaign. http://www.geico.com/information/publications/newsletter/2010/ad-quiz/ .  Will I change my insurance company?  Probably not. But they have my attention.

Thinking back, the "Taster's Choice" soap opera commercials http://www.tasterschoice.com/ were on a par with the GEICO commercials.

Another set of pro-active, pro-social commercials are the Liberty commercials: http://www.libertymutual.com/liberty-mutual-videos/commercials.  I really like the "pay it forward" aspect of these commercials.

The other commercials that were that greater than that were the Coca Cola commercials: http://www.thecoca-colacompany.com/heritage/cokelore_hilltop.html "I'd Like to Teach the World to Sing."

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